top of page

Onam: A feast of tradition, culture, community and Behavioural Science
Ever heard of “God’s Own Country?” If you haven’t, it’s my home - a small South Indian state called Kerala, famous for its stunning...
Sep 30, 20245 min read

Behavioural Scientists' last mile problem!
I’ve interviewed hundreds of Behavioural Scientists over the years. In this short blog, I wish to talk about one key factor that truly...
Aug 31, 20243 min read

Affect Heuristic: Everything you need to know!
Anisha is a really good artist. She’s been working really hard to hone her skills and is looking for an opportunity to showcase her...
Aug 1, 20245 min read
bottom of page