Onam: A feast of tradition, culture, community and Behavioural Science
Ever heard of “God’s Own Country?” If you haven’t, it’s my home - a small South Indian state called Kerala, famous for its stunning...
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Aug 313 min read
Behavioural Scientists' last mile problem!
I’ve interviewed hundreds of Behavioural Scientists over the years. In this short blog, I wish to talk about one key factor that truly...
Aug 15 min read
Affect Heuristic: Everything you need to know!
Anisha is a really good artist. She’s been working really hard to hone her skills and is looking for an opportunity to showcase her...
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